Account Director, US & Canada · strategic accounts incl. Mars & Coca‑Cola · ex‑LG Perú
Lima, Peru
Work formatOfficeHybridRemoteEverything above is an outside read of where you've been. This is the one block you write yourself — the direction you're steering toward.
Press‑verified LG Perú marketing/PR leadership and current Link account director remit with blue‑chip CPG programs point to senior client services/marketing leadership roles. Prior Peru country‑level remit at Adare (self‑reported) suggests comfort with P&L/operations contexts in marketing services.
Career trajectory
Read purely by the companies on record — the same shortcut a recruiter takes.
operator
UNCONFIRMED
country lead
UNCONFIRMED
marketing/PR lead
account director
UNCONFIRMED
Moves from operator roles into senior marketing/PR leadership and client services/account direction, with blue‑chip CPG exposure.
↗ Ascending⚠Current Link role is self‑reported — independent confirmation would strengthen the latest step.
Leading strategic CPG accounts in the US & Canada at Link, partnering on programs for Mars/Royal Canin and Coca‑Cola.
I help brands and marketing teams run programs that actually get shipped — from PR campaigns that earn coverage to compliant, on‑time marketing execution with supplier ecosystems. I’ve led corporate marketing/PR in Peru and now steward multi‑market CPG accounts, so I can bridge brand storytelling with procurement, compliance, and activation.
If you’re scaling CPG or consumer tech in LATAM or North America, I can share the mechanics for aligning brand, PR, and execution partners to deliver measurable campaigns.
›Designing a newsroom‑ready PR program that earns trade/consumer coverage
›Structuring supplier compliance for marketing execution partners
›Building sell‑out/trade activations that retail teams will actually run
Account director overseeing North American CPG client programs at Link, with public case studies naming Mars/Royal Canin and Coca‑Cola. Previously led corporate marketing and PR efforts for LG Electronics Perú, where she was repeatedly quoted as a spokesperson across the LG newsroom and industry media. Earlier, she served as Country Manager for Adare International in Peru; HH Global later acquired Adare, and both entities appear in Peru’s public registries. Her identity in Lima is corroborated by Miraflores electoral rolls, and a public CV lists a USMP Bachelor in Communications (2005–2010). Cross‑border living is plausible via an Airbnb host page referencing USMP and splitting time between California and Peru, though the linkage to the subject remains to be directly confirmed.
An outside read of the profile based on available evidence — what's strong, the one thing to tighten, and what else surfaced.
This reads as a Peru‑anchored marketing/PR leader who moved into an account director role serving blue‑chip CPG clients. Identity and LG Perú tenure are well‑grounded in municipal records and first‑party/media quotes; current Link remit aligns with public case studies, though her title/dates are self‑reported. The footprint is professional and press‑visible, with additional registry context around prior employers.
Multiple first‑party and media pages quote her as LG Perú’s marketing/PR lead across 2021–2023, giving strong third‑party confirmation of scope and credibility.
First‑party naming
LG newsroom and press‑contacts page list her by name and role.
Cross‑outlet quotes
Quoted across IT/USERS, KBS World, and event coverage as LG Perú’s marketing lead.
On‑camera presence
TV Perú Noticias segment introduces her with LG Perú title.
Her current Link title/dates are only on LinkedIn; Link’s case studies match her client set but don’t name her, and US residency ties remain unverified in open records.
Municipal electoral proof (2019) Miraflores zonified roll shows her full legal name and zone — a strong identity anchor.
Airbnb host claims split time Host page says “dividiendo mi tiempo entre California y Perú” and references USMP — plausible but unconfirmed linkage.
Registry trail for prior employers SUNARP bulletins list Adare S.R.L. and HH Global (Peru); HH Global later acquired Adare.
Web sources + resume claims · 4 roles need confirmation
Link (ASL Global) — Account Director, US & Canada
0 of 1 · Ask →Nov 2023 — Present
Leads North American strategic accounts; employer case studies publicly document Link’s programs with Mars/Royal Canin and Coca‑Cola.
LG Electronics Perú — Marketing & PR Manager — Corporate Marketing
Verified · 5 sourcesAug 2021 — May 2023
Spokesperson for LG Perú programs like the Ambassador Challenge; quoted across LG newsroom and trade media.
LG Electronics Perú — Trade Marketing and Sell‑out Manager
0 of 1 · Ask →Sep 2020 — Jul 2021
Trade Marketing and Sell‑out Manager at LG Electronics (pre‑2021).
Adare International — Country Manager (Peru)
0 of 1 · Ask →Apr 2016 — Apr 2019
Led Peru operations for Adare International; local entity appears in Peru’s registry. HH Global later acquired Adare.
Samsung Electronics — Marketing Supervisor
0 of 1 · Ask →2011 — 2016
Marketing Supervisor at Samsung Electronics (Peru).
Corporate social impact program in Peru providing funds and advisory support to selected community projects.
Consumer education/PR content on smart‑home benefits and adoption trends in Peru.
Employer’s documented case programs with global CPG clients; pages do not credit individual staff.
Quoted as Subgerente de Marketing de LG Perú in LG newsroom coverage of Ambassador Challenge.
Industry media (IT/USERS Today) quotes her as PR lead for LG Perú.
KBS World (Spanish) attributes her as subdirectora de Brand & Marketing de LG Perú in a consumer feature.
TV Perú Noticias clip titles her as subgerente de Marketing LG Perú (Feb 2023).
Event/media pickup in Shambar Empresarial naming her sub gerente de Branding & PR de LG Perú.
Each read carries a compliment and a tension, with its proof right beside it. It gets sharper as you go.
“… estaremos asesorando cada proyecto…”
“Estamos muy contentos…”
Universidad de San Martín de Porres (USMP)
Bachiller en Ciencias de la Comunicación · Comunicaciones (Publicidad & RRPP) · 2005–2010
Universidad del Pacífico (Perú)
Diplomado en Dirección de Ventas y Gestión Comercial · Gestión Comercial · 2018–2019
Universidad Adolfo Ibáñez (Chile)
Diplomado en Marketing Estratégico · Marketing · 2014–2015
GOVERNMENT FILINGS (4)
PRESS & INTERVIEWS (9)
CORPORATE & PRODUCT (5)
VERIFICATION CHECKS — RAN CLEAN (2)
SOCIAL & DIRECTORIES (1)
Controlled by Brenda Alzamora
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