Todd Crawford

★ First 10KAI-READABLE

UX/Product Designer · Coroflot member since 2001 · projects with HMH & SMBC

Wayne, New Jersey

Work formatOfficeHybridRemote
How each fact is backed: Verified2+ independent sources Vouchedconfirmed by a person who worked with you Self-reportedfrom your profile · not independently confirmed
13
Confirmed
cited facts
6
Roles
positions
3
Press
mentions
2
Quotes
verbatim
25
Sources
cited URLs

Career timeline

2001–now · 6 roles▾
NOW
2001
2005
2009
2013
2017
2021
2025
2026
TCDESIGN / TDC (independent practice) 2001–2001 SMBC Group 2024–2024 Horizon Blue Cross Blue Shield of New Jersey 2024–2025 HMH (Houghton Mifflin Harcourt) 2024–2026 CFA Institute 2025–2026 Siena Capital Group, LLC 2026–2026
role · warmer = more recent
stacked = held at the same time
gap

Your target role

set by the owner · live▾

Everything above is an outside read of where you've been. This is the one block you write yourself — the direction you're steering toward.

How it reads now

Senior UX Designer (Contract)

The record shows repeated enterprise UX/Product design contracts across fintech, healthcare, and edtech, supported by self-published case studies and a long portfolio footprint. Titles such as Senior UX Designer and Product/UX Designer recur, indicating IC seniority in contract settings.

Where I'm aiming

Career trajectory

AI READ · RECRUITER LENS

Read purely by the companies on record — the same shortcut a recruiter takes.

TCDESIGN / TDC

founder / principal (independent)

UNCONFIRMED

SMBC Group

product/UX designer (contract)

UNCONFIRMED

Horizon BCBSNJ

UX/UI designer (contract)

UNCONFIRMED

HMH

senior UX designer (contract)

UNCONFIRMED

CFA Institute

senior product/UX designer (contract)

UNCONFIRMED

Siena Capital Group

product/UX designer (contract)

UNCONFIRMED

A long-running independent practice anchors a series of short senior IC contracts across multiple industries from 2024–2026; scope remains IC-focused rather than managerial.

↗ Mixed

⚠All roles are self-reported with limited third‑party confirmation; HMH dates conflict across captures.

Now

updated Sep 2026

Designing as a Senior UX Designer with HMH on K–12 platform experiences, contract role.

Open to: short-term UX contractsenterprise UX auditscase-study walkthroughsportfolio reviews
✨ AI draftWritten from your profile — edit anytime. Keeping this current is the one thing only you can do.

How I can help

I help enterprise teams translate complex workflows into clear, testable UX — the kind of product work I’ve done across fintech, healthcare, and edtech. I’m comfortable slotting into in‑flight programs, mapping flows, aligning stakeholders, and shipping pragmatic UI that fits regulations and legacy systems.

If you need someone to quickly frame a problem, synthesize research into flows, and turn that into clickable prototypes and ready-to-implement specs, I can help.

Can teach

›Structure an enterprise UX case study end-to-end

›Run a stakeholder interview and synthesize user flows

›Plan a contract UX engagement (scope, cadence, artifacts)

✨ AI draftDrafted from your roles and achievements — make it yours.

About

aggregated · two voices
AI summary · generated from verified data

Crawford is a Wayne, NJ–based UX/Product Designer with a long-running public footprint, including a Coroflot profile active since 2001 and portfolio sites that consolidate his work. His self-published case studies cite engagements with enterprise and brand names such as SMBC Group, HMH, Horizon BCBSNJ, Tommy Hilfiger, and Analytic Partners (with a named testimonial). Sector press and state registry records confirm Siena Capital Group’s existence and activity in insurance-linked securities; his LinkedIn lists a 2026 contract there, though the firm’s pages do not name him. The record is largely self-reported with no third‑party press, conference talks, or client-side team credits naming him, so verification would rely on references and artifacts. Overall this reads as an independent/contract UX career with enterprise clients, supported primarily by his own portfolios and LinkedIn.

How my profile reads

An outside read of the profile based on available evidence — what's strong, the one thing to tighten, and what else surfaced.

Overall read

This reads as an independent UX/Product designer with a long public portfolio trail and self-reported enterprise contracts across fintech, healthcare, and edtech. The identity is consistent across multiple domains and directories, and Siena’s corporate existence is corroborated by registry/press. However, most work history is self-published or LinkedIn-only, with few third‑party confirmations, so references and artifacts would be key to diligence.

Where the profile looks strongest
STRONGEST READ

Independent enterprise UX contractor

Multiple self-published case studies and a long-standing portfolio footprint indicate repeated contract work with recognizable organizations.

Why the profile reads this way
★

Portfolio evidence across domains

Case studies for SMBC and Tommy Hilfiger are published on the personal site.

◆

Named testimonial present

Analytic Partners case includes a quoted testimonial on the Webflow microsite.

●

Longstanding presence

Coroflot shows membership since 2001, indicating a durable design career.

Where it needs a second look
SECOND LOOK

Verification gap on roles and dates

Key roles are self-reported and HMH dates conflict across LinkedIn captures; few client-side confirmations exist.

linkedin.com (self-reported) · 0 independent confirmations
portfolio self-published
HMH dates conflict across captures
Also surfaced in the sweep

Siena is real (2025, NY foreign LLC) The firm he lists exists and is active in cat bonds per registry and press, though it doesn’t name him.

nycompanyregistry.comartemis.bmlinkedin.com/company/siena-capital-group-llc/

Consistent Wayne, NJ presence Multiple profiles and sites list Wayne, NJ and the same contact anchors.

behance.netcoroflot.comgrasschoppersfw.com

Multiple portfolio domains Work is spread across a main site, a Webflow microsite, and a TDC site with matching contact details.

toddcrawforddesign.comtcdesign-sitelyft.webflow.iograsschoppersfw.com

Work Experience

Web sources + resume claims.

T

TCDESIGN / TDC (independent practice) — Founder / Principal Designer

Verified · 4 sources

2001

Independent UX/UI practice and portfolio presence dating back to 2001 (Coroflot). Contact anchors consistent across domains.

S

Siena Capital Group, LLC — Product/UX Designer (Contract)

Verified · 2 sources

2026-01 — 2026-08

Contract UX/product design at a 2025-founded ILS/cat‑bond–focused firm; role is self-reported with no client-side naming.

C

CFA Institute — Senior UX Designer / Senior Product Designer (Contract)

Verified · 2 sources

2025-11 — 2026-05

Contract UX/product design work for CFA Institute on an AI-powered learning platform (per LinkedIn).

H

HMH (Houghton Mifflin Harcourt) — Senior UX Designer (Contract)

Verified · 2 sources

2024-04 — 2026-01

Senior UX Designer on K–12/education products; dates conflicting across LinkedIn versions (baseline vs. live).

H

Horizon Blue Cross Blue Shield of New Jersey — UX/UI Designer (Contract)

Verified · 2 sources

2024-10 — 2025-03

UX/UI consulting for Horizon BCBSNJ (per LinkedIn and TDC About page narrative).

S

SMBC Group — Product/UX Designer (Contract)

Verified · 2 sources

2024-05 — 2024-10

Contract UX/product design work in banking/lending; self-published case study aligns with LinkedIn timing.

Startups & projects

7 projects▾

TCDESIGN / TDC

Verified · 3 sourcesFounder / Principal Designer

Portfolio-driven consultancy for UX/UI and product design; case studies and testimonials published across domains.

SMBC banking UX case study

Verified · 1 sourceProduct/UX Designer

Portfolio narrative of UX work for SMBC Group; aligns with 2024 contract period on LinkedIn.

Tommy Hilfiger UX/UI case study

Verified · 1 sourceUX/UI Designer

Portfolio narrative describing UX/UI design work for Tommy Hilfiger.

Analytic Partners UX case study

Verified · 1 sourceUI/UX Consultant

Subject-published page describing UI/UX work for Analytic Partners and quoting a named testimonial.

Horizon BCBSNJ consulting engagement

Verified · 1 sourceUX/UI Consultant

Self-published engagement summary noting UI/UX consulting in 2024–2025 for Horizon BCBSNJ.

Real Estate Interface Concept

Verified · 1 sourceDesigner

Concept UI project published on Behance in 2016.

Dashboard for Real Estate Investors

Verified · 1 sourceDesigner

Concept dashboard UI published on Behance.

Press & reputation

3 mentions▾
A

Siena Capital targets cat-bond market with plan to launch daily pricing platform (company context; does not name the subject).

A

Siena Capital Group hires Ridwan Bari as CTO (company hire; does not name the subject).

C

Coroflot profile shows recognition line 'Artisan: Artist of the Month: 3/2007' (self-profile).

Honest read

3 reads▾

Each read carries a compliment and a tension, with its proof right beside it. It gets sharper as you go.

01 · Public presence
+

Multi-domain portfolio footprint and a named testimonial suggest real client engagements.

-

No third‑party press/team-page credits name him at listed clients.

0 client-side mentions located
02 · Tenure/footprint
+

Design footprint traceable to 2001 (Coroflot).

-

Recent roles are short contract stints clustered in 2024–2026 and self-reported.

contracts 5–8 months
03 · Verification↑ PEAK
+

Siena firm existence is corroborated by registry and trade press.

-

His Siena role itself isn’t independently named on company materials.

company exists; role unconfirmed

Notable quotes

2 quotes▾

“Made with love in New Jersey.”

Portfolio About page sign-off.toddcrawforddesign.com ↗

“Location Wayne, New Jersey … Made with love in New Jersey.”

TDC site contact page.grasschoppersfw.com ↗

Personal sites & channels

3 channels▾
toddcrawforddesign.com

SMBC banking UX case study

toddcrawforddesign.com

Tommy Hilfiger case study

tcdesign-sitelyft.webflow.io

Analytic Partners case study with testimonial

Education

2 entries▾
F

Fairleigh Dickinson University

BFA · Graphic Design · 1995–2001

F

Fairleigh Dickinson University

BFA · Graphic Design

Self-reported on Twine: Cum Laude

Sources

25 cited · 4 checks ran clean▾

PRESS & INTERVIEWS (3)

artemis.bm ↗Trade-press article on Siena Capital’s product plans.
artemis.bm ↗Trade-press article on Siena’s CTO hire (does not name subject).
muckrack.com ↗MuckRack journalist profile (namesake ruled out).

CORPORATE & PRODUCT (9)

toddcrawforddesign.com ↗Personal portfolio About page with location/contact sign-off.
grasschoppersfw.com ↗TDC site contact page listing Wayne, NJ and contact anchors.
tcdesign-sitelyft.webflow.io ↗Self-published Analytic Partners case study with testimonial.
toddcrawforddesign.com ↗Self-published SMBC case study.
toddcrawforddesign.com ↗Self-published Tommy Hilfiger case study.
cfainstitute.org ↗CFA Institute organization site (no subject mention).
hmhco.com ↗HMH organization site (company context).
impact.com ↗Impact.com leadership page (namesake ruled out).
tcdesign-sitelyft.webflow.io ↗Webflow portfolio microsite home.

VERIFICATION CHECKS — RAN CLEAN (10)

nycompanyregistry.com ↗NY company registry summary for SIENA CAPITAL GROUP, LLC.
njportal.com ↗NJ business records search portal (no clear subject match).
passaiccountynj.org ↗Passaic County Clerk land records portal (no attributable record).
njcourts.gov ↗NJ Courts public access (no confident subject match).
github-dev-finder-react.netlify.app ↗GitHub finder used to look for an attributable OSS account (none surfaced).
patents.justia.com ↗Justia Patents profile (homonym inventor; not the subject).
NJ Business Records (entity/DBA) searchno match
Passaic County land records searchno match
NJ Courts public access searchno match
OSS/GitHub attributable account searchnone found

SOCIAL & DIRECTORIES (7)

behance.net ↗Behance profile listing Wayne, NJ.
coroflot.com ↗Coroflot profile showing membership since 2001 and location.
linkedin.com ↗LinkedIn profile with self-reported roles and dates.
linkedin.com ↗Siena Capital Group LinkedIn company page (firm context).
behance.net ↗Behance concept project dated 2016-01-08.
behance.net ↗Behance dashboard concept project.
twine.net ↗Twine freelancer profile (education and client claims).

Frequently asked questions

10 questions▾

Who is Todd Crawford at TCDESIGN / TDC (independent practice)?

Todd Crawford works as Founder / Principal Designer at TCDESIGN / TDC (independent practice), based in Wayne, New Jersey.

Todd Crawford is a UX/Product Designer known for consulting work with HMH and SMBC Group.

What is Todd Crawford working on right now?

Designing as a Senior UX Designer with HMH on K–12 platform experiences, contract role.

Which companies has Todd Crawford worked for?

Todd Crawford has worked at 6 companies on record:

  • Founder / Principal Designer at TCDESIGN / TDC (independent practice) (2001)
  • Product/UX Designer (Contract) at Siena Capital Group, LLC (2026-01 — 2026-08)
  • Senior UX Designer / Senior Product Designer (Contract) at CFA Institute (2025-11 — 2026-05)
  • Senior UX Designer (Contract) at HMH (Houghton Mifflin Harcourt) (2024-04 — 2026-01)
  • UX/UI Designer (Contract) at Horizon Blue Cross Blue Shield of New Jersey (2024-10 — 2025-03)
  • Product/UX Designer (Contract) at SMBC Group (2024-05 — 2024-10)

What has Todd Crawford built?

Projects and ventures Todd Crawford is behind:

  • TCDESIGN / TDC, Founder / Principal Designer — Portfolio-driven consultancy for UX/UI and product design; case studies and testimonials published across domains
  • SMBC banking UX case study, Product/UX Designer — Portfolio narrative of UX work for SMBC Group; aligns with 2024 contract period on LinkedIn
  • Tommy Hilfiger UX/UI case study, UX/UI Designer — Portfolio narrative describing UX/UI design work for Tommy Hilfiger
  • Analytic Partners UX case study, UI/UX Consultant — Subject-published page describing UI/UX work for Analytic Partners and quoting a named testimonial
  • Horizon BCBSNJ consulting engagement, UX/UI Consultant — Self-published engagement summary noting UI/UX consulting in 2024–2025 for Horizon BCBSNJ
  • Real Estate Interface Concept, Designer — Concept UI project published on Behance in 2016
  • Dashboard for Real Estate Investors, Designer — Concept dashboard UI published on Behance

What is Todd Crawford's expertise?

Skills listed on Todd Crawford's profile: UX/Product Designer. I help enterprise teams translate complex workflows into clear, testable UX — the kind of product work I’ve done across fintech, healthcare, and edtech. Can teach: Structure an enterprise UX case study end-to-end; Run a stakeholder interview and synthesize user flows; Plan a contract UX engagement (scope, cadence, artifacts).

Is Todd Crawford open to new opportunities?

Todd Crawford is open to short-term UX contracts, enterprise UX audits, case-study walkthroughs and portfolio reviews.

Where did Todd Crawford study?

Todd Crawford's education:

  • Fairleigh Dickinson University — BFA, Graphic Design (1995–2001)
  • Fairleigh Dickinson University — BFA, Graphic Design

Has Todd Crawford been featured in the press?

Public mentions of Todd Crawford:

  • Siena Capital targets cat-bond market with plan to launch daily pricing platform (company context; does not name the subject)
  • Siena Capital Group hires Ridwan Bari as CTO (company hire; does not name the subject)
  • Coroflot profile shows recognition line 'Artisan: Artist of the Month: 3/2007' (self-profile)

This profile also cites 2 public quotes from Todd Crawford.

Where can I find Todd Crawford online?

Todd Crawford's public sites and channels:

  • toddcrawforddesign.com/case-studies/sumitomo-mitsui-banking-corporati…
  • toddcrawforddesign.com/case-studies/tommy-hilfiger
  • tcdesign-sitelyft.webflow.io/case-studies/analytic-partners

Is the information about Todd Crawford verified?

This profile is assembled from 25 public sources, last aggregated 2026-09-14. Every fact carries a label: Verified (backed by two or more independent sources), Vouched (confirmed by a person who worked with them) or Self-reported. 13 facts are confirmed by cited sources. It is a public-source professional profile, not a background check.

Controlled by Todd Crawford

A registered account is linked to this profile — a living profile a real person maintains, not a passive scrape.

ACCOUNT LINKED